Sandy S. Serge - CEO & Consultant
Sandy's past experience in various aspects of the music industry - and her continued work in that industry - give her a unique, broad-based perspective. Few in the business today can combine her grasp of the music industry from performance to production to management to public relations. Even more importantly, she focuses on the highly specialized field of publicity in her day-to-day business and utilizes her successful, award-winning music trade publication Music Morsels© as a vehicle to reveal exceptional music to the world. Here is a look at the kind of knowledge she brings to every client...
Experienced Editor/Publisher
As editor-in-chief and publisher of Music Morsels newsletter, Sandy reviews thousands of press kits every month and talks with dozens of musicians, managers and publicists about what works and what doesn't in procuring publicity exposure commitments in the music business. She is in constant contact with journalists and fellow editors, seeking new ways to acquire media coverage for musicians, songwriters and music industry businesses.
Leading PR Consultant
As CEO of Serge Entertainment Public Relations, Sandy serves as a consultant to publicists, musicians and songwriters around the world. For each client, Sandy reviews the background and statistics - making assessments based on her extensive experience with the media, and the music industry in general. Sandy advises on what markets to pursue and how to strategically align publicity and marketing campaigns to ensure success.
Public Relations Specialist
As a public relations specialist, Sandy's reputation in the music business is beyond reproach thanks primarily to her honesty-without-hype philosophy. She oversees all aspects of press kit development; publicity, marketing and advertising campaigns; event planning; press conferences; print and broadcast placement as well as working personally with each client to increase awareness via the Internet. The process of weaving all these elements together with her personal touch brings success to every public relations campaign involving her methodology. Her secrets - leave no stone unturned, follow-up, and regard every obstacle as an opportunity. Her list of accomplishments grows daily and ranges from placement on national and local television to placement in national trade and consumer magazines for both national and independent musicians and songwriters.
Sought-after Management
Sandy continues to counsel a significant number of musicians and songwriters as a manager and consultant - to the point she's had to limit her clientele roster. One of the key elements in selecting her clients is the amount of publicity exposure each client has generated. Garnering respect from the music industry requires fulfillment of that key element, and as a result, Sandy will recommend some musicians first work with her PR division to gain increased public awareness and exposure before taking them to the management level.
Education
Sandy acquired B.S. in Marketing and M.S. in Communications degrees from La Salle University. She also has a certificate in Music Management from the Music Business Institute. Sandy is a former musician and has appeared in 7 symphonies, 3 rock bands, a folk duo, and as a solo artist. She also minored in Interpretive Dance and Journalism at the University of Wisconsin-Milwaukee while majoring in music.
Affiliations
Sandy Serge/Serge Entertainment Group is a member of the following organizations:
~ International Festival and Event Association
~ Nashville Songwriters Association Inc.
~ National Association of Female Executives
~ Film Music Network
~ NARAS
Mark E. Waterbury - Sr. Publicist
Serge Entertainment Public Relations recruited Mark E. Waterbury to join its management team. Mark is a former co-publisher of Rock Central, a Madison, Wisconsin music newspaper. As a free-lance journalist, he has interviewed hundreds of celebrities during the past eight years and has placed articles with publications the world over including Badger Entertainer, Keynote, and Night Sights and Sounds. His prolific writing can currently be enjoyed in Music Morsels newsletter on a monthly basis.
Mark also has a passion for photography. His collection includes Johnny Winter, Blue Oyster Cult, Foghat, Emerson Lake & Palmer, Paul McCartney, Pearl Jam, and The Black Crowes.
At Serge Entertainment Public Relations, Mark assists with media relations, photography, article placement and follow-up as well as bookings for contracted clients. He remains an integral part of our team.
Dee Price - Internet Marketer
Dee Price is responsible for creating our client pages on the Serge Entertainment domain. Dee works closely with Sandy in content presentation and design, and is a valuable asset to the internet marketing phase of our PR campaigns. Her insight and experience bring a creative approach to the SEPR business environment. Dee has designed sites for such leading recording artists as Def Leppard and Winger in addition to her work with the Serge Entertainment Group.
Part-time Crew
SEPR often times hires a variety of interns, scouts and part-timers to assist with projects on an as needed basis. Most of these resources are from surrounding music schools or are recent graduates seeking additional experience in the music industry. We also have several experienced part-time booking agents on board to help form our network throughout the world.
